Strategic Blog Management (Blog Rules by Nancy Flynn)

Your blogging risk and exposure is difficult to measure, but this must-read book will definitely help you get started.

"Nine million U.S. bloggers currently operate with some 80K new blogs appearing daily - but despite this proliferation of blogs, many businesses are missing the boat on their money-making potentials. BLOG RULES: A BUISNESS GUIDE TO MANAGING POLICY, PUBLIC RELATIONS AND LEGAL ISSUES covers both pros and cons of the blog revolution, clarifying threats, revealing opportunities, and covering both external bloggers outside the company with internal bloggers. Among the issues covered: keeping company politics and organization private, protecting confidential company information, and keeping track of the contents of official company blogs." Midwest Book Review

That's enough for me - I'm off to Borders to grab a copy.